Starting or growing a campground or RV park is an exciting venture, but it requires thoughtful planning and a deep understanding of the outdoor hospitality industry. Whether you’re building a new haven for travelers or enhancing your existing site with additional amenities, success lies in careful preparation and strategic decision-making. By focusing on key steps, you can create a thriving and sustainable destination that meets the needs of your guests.
Understand Market Demand and Audience Needs
Before starting, assess the demand for camping or RV parks in your area. Review travel trends, peak seasons, and whether travelers prefer luxury RV resorts, glamping, or basic tent sites. Conduct surveys, check competitors, and read online feedback to learn what guests value—like clean facilities, scenic views, pet-friendly areas, or reliable Wi-Fi. Understanding your audience will help you set pricing and marketing strategies for success.
Choose the Right Location
The location of a campground or RV park is key to its success. Easy access to highways, national parks, scenic landmarks, or lakeside views can drive bookings. Before buying or developing land, review zoning and environmental regulations, which may limit infrastructure like sewer systems or utility hookups. Accessibility matters too—flat terrain for RVs, shaded spots for tents, and space for future expansion make your site more appealing and sustainable.
Calculate Startup or Expansion Costs
Starting or expanding a campground comes with a range of costs. You’ll need to budget for:
- Land purchase or lease
- Permits and zoning compliance
- Site grading and infrastructure (roads, electricity, water, and sewage)
- Campsite amenities (fire pits, picnic tables, restrooms, showers)
- Recreational facilities (playgrounds, pools, hiking trails)
When planning your business, budget for expenses like maintenance, salaries, marketing, and insurance. Development costs can be a big challenge for many entrepreneurs. An SBA loan for campground development or expansion offers longer repayment terms and lower interest rates, making it a great option for small outdoor lodging businesses.
Plan Your Campground Layout Carefully
A well-designed layout improves the guest experience and maximizes your property. Group similar site types—like tent areas, RV hookups, and cabins—and ensure easy navigation, especially for large vehicles. Include essentials like parking, trash collection, restrooms, and clear signage. Make facilities accessible; ADA compliance broadens your campground’s appeal and may be legally required. As you grow, create a space that feels natural and welcoming. Preserve mature trees, use gravel or natural paths, and install low-impact lighting to keep the night sky perfect for stargazing.
Develop a Solid Business Plan
Lenders, investors, and even your own planning process will benefit from a detailed business plan. It should include:
- A clear description of your campground or RV park
- Market research and competitive analysis
- Pricing strategy and marketing plans
- Cost breakdown and projected revenue
- Long-term goals and operational plans
Applying for an SBA loan to build or renovate a campground? A solid business plan is key. It shows lenders you’ve done your research and have a clear plan to repay the loan.
Focus on Guest Experience
Campers and RV travelers want unforgettable experiences. Clean facilities, friendly staff, beautiful surroundings, and great amenities can set your site apart and leave a lasting impression.
Consider adding value through:
- On-site camp stores
- Rental equipment (bikes, kayaks, firewood)
- Community events like movie nights or campfire singalongs
- Online reservation systems and contactless check-ins
Repeat business and positive reviews often come from guests who feel welcome and appreciated.
Know the Legal and Safety Requirements
Compliance with health, fire, and safety codes is essential and includes waste disposal, fire prevention plans, and clear emergency procedures. Regular inspections may be required, especially for facilities with pools or food service. If hiring staff, follow labor laws and provide training in customer service and emergency response. Staying compliant helps you avoid fines and builds trust with guests.
Secure Financing and Stay Flexible
Securing financing is a key step to bringing your vision to life. For campground owners, SBA loans are a great option with favorable terms for small businesses. After securing your loan, adjust your plans based on guest feedback and seasonal trends. Expand gradually—adding a few sites at a time can help you grow sustainably without overextending your budget.
Conclusion
Starting or expanding a campground or RV park comes with its own set of challenges and rewards. Success lies in choosing the perfect location, designing with guests in mind, planning finances carefully, and leveraging resources like SBA loans for campground development. With these elements in place, your project can flourish in today’s evolving travel industry.